•  As the PR Director , it is crucial to set clear objectives for your PR team and monitor their performance to ensure the maximum impact on the hotel’s brand presence across various channels.
  
•  A key objective should be maximizing brand presence on various channels, such as the web, TV, and social media. This requires strategizing and executing creative campaigns that capture the attention of your target audience. With a creativity mindset, your team can develop engaging content that resonates with potential guests and drives brand awareness.
  

 Effective PR involves cultivating and maintaining relationships with media professionals and influential individuals in the industry. By building strong connections with journalists, bloggers, and other key figures, your team can secure favorable press coverage and positive publicity .

•  A minimum of three years experience in public relations
•  A university degree in journalism or communications or equivalent experience in public relations or journalism
•  Strong and effective interpersonal skills
•  Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts
•  Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
•  A self-starter that can multi-task and prioritise
•  Proficiency in leveraging social media networks and related monitoring tools (Facebook, Twitter, etc.)
•  The ability to create newsworthy events, develop story ideas and follow through with pitch leads.