Marketing Manager
- Full time
- Abu Dhabi, United Arab Emirates View on Map
- posted 3 days ago
- Posted : November 19, 2024 -Accepting applications
- View(s) 2
Job Detail
- Qualifications Master’s Degree
- Experience 5 Years
Job Description
- Research and analyze market trends, demographics, pricing, competitor products, and other relevant information to form marketing strategies.
- Develop strategic plans for all brands including market & product analysis, budget proposals and marketing/customer plans.
- Â Lead and implement 360 relevant action plans to accelerate the development of the business.
-  Build the right media strategy to reach our audience and to drive sales (offline incl PR and events / online incl website traffic, engagement, keywords…). Evaluate and identify consumer journey and media touch points.
- Â Influence, convince and align regional marketing team to support local strategy plans and activities.
- Â Ensure share maximizing, successful local Brand Positioning, following regional guidance.
- Â Capture consumer and market insights (economy, demographics, psychology) and translate them into successful and actionable concepts/stories.
- Â Develop successful concept-based consumer communication across all media channels and touch points.
- Â Develop, implement and supervise activities, including ATL, BTL, events, product placements, sponsorships, press work, digital marketing etc. in order to drive awareness and sales.
- Â Plan & develop the local digital communication plan to support our brands, product launches, sponsorships etc. Develop local content for digital marketing and social media, follow execution.
- Â Supervise and monitor press/influencer visibility to create marketing ideas and maximize exposure and opportunities.
- Â Define winning assortments and identify new product launches to drive sales. Collaborate with supply chain, commercial teams and regional counter parts to ensure flawless execution.
- Â Define launch plans and coordinate their implementation with all stakeholders (regional team, sales teams, senior management).
Requirements:
- Â Entrepreneurial mind-set, able to build a marketing function from scratch.
- Â Energetic self-starter, can-do and goal getter attitude.
- Â Master’s degree in marketing or a related field.
- Â Proven work experience in marketing, particularly within the health, baby and personal care categories.
- Â In total 5 to 8 years of experience in marketing.
- Â Ability to build and lead a team.
- Â Arabic is a plus.
- Â We request that candidates send their CV as a Microsoft Word document where possible.
