Our Digital Marketing Senior Associate is responsible for driving the digital strategy of the business with a strong focus on local online advertising.

Responsibilities:

•  Assist the Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, initiatives and finalize the yearly campaigns calendar.
•  Work closely with the e-Commerce Department for online campaigns
•  Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social
•  Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation
•  Develop strong rapport with agency partners and provide them with recommendations for optimizing performance across all channels (paid search, paid social, display)
•  Maintain our social media presence across all digital channels
•  Optimise the advertising campaigns strategy with focus on conversion and lead generation
•  Plan, execute, and measure experiments and conversion tests
•  Exercise email marketing initiatives, including the calendar, creatives, segmentation, testing, optimization, and website triggers
•  Analyse online customer knowledge and update action plan accordingly to reach defined goals (drive traffic to site, store, online sales, feedback gathering etc.)
•  Monitor Brand’s online reputation & awareness by ensuring relevant online presence and content management
•  Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the digital strategy, identifying opportunities and conducting testing across all channels

•  Min 3 years of Experience in Digital Marketing